Technology

There’s one key factor that separates most commercially successful technologies from the technologies that fall by the wayside: their capacity to meet the needs of real customers.That's why Andrea Ippolito ’06, M.Eng. ‘07, is passionate about helping innovators learn from the customers who might use their products. In her work with the White House, the U.S. Department of Veterans Affairs, MIT’s H@cking Medicine and her...

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If it seems like there is a trade show for everything these days, that’s because there practically is: from international quilt conventions to high-tech manufacturing conferences. The rise of the trade show in recent years offers new opportunities for entrepreneurs to interface with prospective customers in an advantageous environment.   Trade shows are a great way to avoid the hassles—and costs—of traveling the country to meet individual...

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