Ideas

I-Corps Teams are asked to conduct at least 100 customer interviews in seven weeks. Sound like a lot? While it’s certainly no small feat, speaking to 100 customers is an achievable goal with the right strategy and a little dedication. Below are five suggestions for hitting your three-digit goal from Tom Schryver - a national Lead Instructor for the I-Corps Teams program, and the Executive...

Read More

If it seems like there is a trade show for everything these days, that’s because there practically is: from international quilt conventions to high-tech manufacturing conferences. The rise of the trade show in recent years offers new opportunities for entrepreneurs to interface with prospective customers in an advantageous environment.   Trade shows are a great way to avoid the hassles—and costs—of traveling the country to meet individual...

Read More